Customer Targeting
By Dr. Howard Olsen
Consumer Profiles
Based on Reaves, it is maybe not enough to describe your web visitors as 
“satisfied” or “dissatisfied.” He identifies six customer “types” and where they fit in to the consumer hierarchy. These include
- “Endorsers” — (5 per cent of customer base) Endorsers are clients who tell other people regarding the company. Typically, the customer that is new in as an endorser, that you should capitalize on.
- “Buyers” — (15 per cent) a buyer will continue to purchase from you, frequently exclusively, but not aggressively endorses your company. Possibly an invoice had been incorrect or even a delivery was incomplete. If one negative incident moves your client from endorser to customer, it might take 15 positive incidents to obtain them back as an endorser.
- “Satisfied mutes” — ( 30 percent) These customers don’t keep in touch with you don’t speak with them. Them how the business is doing and they answer, “Fine,” that’s all you know if you ask one of.
- “Dissatisfied mutes— that is” 30 %) This client has migrated from the ranks of satisfied mutes, however you don’t understand it. That’s because no-one is speaking with anyone else. An“endorser” again at this stage, it will take 60 positive incidents to make this person.